Privacy Policy
Last updated: 6/25/2025
InnovaSmiles ("us", "we", or "our") operates the https://www.innovasmilesdental.com website (the "Service") and is a dental clinic located in Marlborough, Massachusetts.
This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.
Information Collection and Use
We collect several different types of information for various purposes to provide and improve our Service to you.
Types of Data Collected
Personal Data
While using our Service, such as when you request an appointment, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:
- First name and last name
- Email address
- Phone number
- Address, State, Province, ZIP/Postal code, City
- Information about whether you are a new or existing patient
- Notes or comments you provide regarding your appointment request
Usage Data
We may also collect information on how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
Use of Data
InnovaSmiles uses the collected data for various purposes:
- To provide and maintain our Service
- To schedule, confirm, and remind you of your appointments
- To notify you about changes to our services or policies
- To allow you to participate in interactive features of our Service when you choose to do so
- To provide patient care and support
- To improve our services and patient experience
- To monitor the usage of our Service
- To detect, prevent and address technical issues
SMS Messaging and Data
We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications, text marketing offers, and transactional texts, including requests for reviews from us.
We will not share or sell your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages. All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Security of Data
The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.
We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "last updated" date at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions about this Privacy Policy, please contact us by email at [email protected].